How will a good SEO strategy help you increase your conversions?

The goal of search engine optimization is to help your website rank high in organic search, improve its visibility, and attract new visitors so that you get qualified traffic from search queries related to your business without requires you to pay for clicks. The goals that usually accompany any SEO campaign are often directly consistent with Google's positioning number. And this is entirely insufficient.

The real goal of SEO optimization is in the engagement of clients and the conversions made because, without them, the high positioning in the search engine would not have any effect.

Here are some helpful tips to help you improve your SEO results.

1. Attracting qualified traffic through strategic keyword targeting

Choosing the right keywords and phrases is extremely important. Google Keyword Planner is an excellent tool for that. Using it, you will be able to identify the most searched words and focus on them.

For example, choosing longer phrases that directly engage your business would bring you a much higher number of conversions than just one word.

A strategic SEO strategy can help you attract traffic that is ready to convert.

2. Add a keyword in the title and in the photos you add

Add the selected keyword/s to your titles, and in the photos, you add.

3. Quality content

Your content should be unique, interesting, different. Only then Google and your users will pay special attention to it.

4. Internal and external links

For good SEO optimization, adding internal and external links is especially important. When you write an article, always put links to your other articles or links to other websites. Google considers the presence of more external links as a good signal of how good your content is.

5. Build the right landing pages

The main goal of search engines is to provide the user with the most relevant possible result. When you search on Google, for example, "Red Dress", the search engine will not show you the seller's home page. It will show you the landing page, which contains the product you are looking for. In this way, Google naturally helps you to get the best match for your search by showing you the exact page where to find it.

If you do not have a well-designed landing page that matches a particular set of search words, then you will not be able to rank under these circumstances. That's why it's important to create a landing page with good content, a rich set of keywords and phrases. The good, beautiful and user-friendly design is also very important.

6. Optimize the loading speed of the website

Another important point for optimization is fast page loading. Google wants to provide the best possible user experience, which is why load time is crucial. Consumers hate to wait. Many studies show that continuous page loading increases the dropout rate and has an adverse effect on the conversion rate.

A faster website means getting a positive user experience, which is good for better conversions and better rankings.

7. Convenient and functional mobile version

Modern SEO requires you to provide your users with exceptional mobile user experience. In nowadays, more of the traffic comes from mobile phones. Your website should have a great user-friendly responsive design. Content that is not suitable for mobile devices is automatically dropped from the ranking.

No matter what SEO practices you use, you need to be unique, creative and focused, otherwise neither Google nor any new client would be interested in you.
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